'Who: The A Method for Hiring' by Geoff Smart is a strategic guide that helps companies navigate the hiring process. The book presents a systematic approach to hiring: the A Method, which provides techniques to attract, assess, and retain top talent. To discover the complete strategy, listen to the audio summary.
• Hiring is the most important business decision: Smart and Street demonstrate that people decisions affect organizational performance more than strategy, operations, or financial management. Getting hiring right multiplies all other business capabilities while hiring mistakes create lasting problems. • The A Method provides systematic hiring approach: Rather than relying on gut instinct or informal processes, successful hiring requires systematic evaluation including scorecard development, sourcing strategies, structured interviews, and reference checking that reveals actual performance capability. • Scorecards define success before hiring begins: Effective hiring starts with clear definition of outcomes, competencies, and cultural fit requirements rather than just job descriptions that focus on activities rather than results and capabilities needed for success. • Sourcing great candidates requires proactive strategies: The best candidates are often not actively looking for jobs, requiring systematic approaches to identify and attract high-performers rather than just posting jobs and hoping qualified people will apply. • Structured interviews reveal true capabilities: Systematic interview processes that explore specific experiences and outcomes provide better predictive validity than unstructured conversations that might miss important information or be influenced by irrelevant factors. • Reference checking validates interview findings: Thorough reference checking with former supervisors provides crucial insights about actual performance and working relationships that candidates might not reveal during interviews or that interviews cannot fully assess.
The Strategic Importance of Hiring Excellence "Who: The A Method for Hiring" presents Geoff Smart and Randy Street's systematic approach to hiring that treats people decisions as the most critical factor determining organizational success. Based on extensive research and consulting experience, the authors demonstrate how hiring methodology affects all other business outcomes. The book challenges casual approaches to hiring that rely on gut instinct, informal processes, or hope that good people will somehow be identified and attracted without systematic effort and evaluation methods. Smart and Street's framework applies to hiring at all organizational levels by providing specific tools and processes that improve hiring success rates while reducing the time and resources typically wasted on ineffective hiring approaches that don't predict performance. The Cost of Hiring Mistakes The authors begin by analyzing the enormous cost of hiring mistakes including direct financial impact, team disruption, opportunity costs, and cultural damage that can affect organizational performance for years after initial hiring decisions. Hiring mistakes are expensive not just because of replacement costs but because poor performers often prevent good performers from achieving their potential while creating additional management overhead and team dysfunction. The book demonstrates how hiring mistakes cascade through organizations, affecting customer satisfaction, employee engagement, innovation capability, and financial performance in ways that might not be immediately obvious but accumulate over time. Understanding these costs motivates investment in systematic hiring approaches that might require more initial effort but produce dramatically better long-term results for individuals and organizations. The Four Steps of the A Method Smart and Street introduce their systematic four-step hiring process: Scorecard (defining success), Source (finding candidates), Select (interviewing), and Sell (closing candidates) that provides structure for consistently successful hiring. Each step addresses common hiring failures including unclear success criteria, limited candidate pools, ineffective interviews, and inability to attract top performers who might have other attractive options. The method integrates these steps systematically rather than treating them as independent activities, recognizing that success in later steps depends on effectiveness in earlier steps. The four-step approach also provides measurable checkpoints that enable continuous improvement in hiring effectiveness rather than just hoping that hiring will somehow improve through experience. Step 1: Scorecard Development The scorecard step involves creating detailed definitions of success including specific outcomes, competencies, and cultural fit requirements that guide all subsequent hiring activities and decision-making. Effective scorecards focus on results rather than just activities, defining what success looks like in measurable terms while identifying the capabilities and characteristics needed to achieve those results. Scorecard development requires collaboration between hiring managers and key stakeholders to ensure alignment about expectations and priorities rather than just individual manager preferences that might not serve organizational needs. The scorecard also serves as objective evaluation criteria that reduces bias and improves decision-making quality while providing clear communication tool for candidates about expectations and success measures. Step 2: Strategic Sourcing The sourcing step involves systematic approaches to identifying and attracting high-quality candidates rather than just posting jobs and hoping qualified people will respond to advertisements. Strategic sourcing recognizes that the best candidates are often not actively looking for jobs, requiring proactive identification and relationship building rather than just reactive response to applications. The book provides specific sourcing strategies including networking, referrals, research, and recruiting that expand candidate pools while focusing effort on approaches most likely to identify strong performers. Effective sourcing also involves building long-term talent pipelines and relationships rather than just responding to immediate hiring needs when positions become vacant and time pressure reduces sourcing effectiveness. Step 3: Systematic Selection The selection step involves structured interview processes that systematically evaluate candidates against scorecard criteria while gathering information that predicts actual job performance rather than just interview performance. The A Method includes specific interview techniques including the Who Interview, Focused Interview, and Reference Interview that gather different types of information needed for comprehensive candidate evaluation. Structured interviews reduce bias and improve predictive validity by ensuring consistent evaluation criteria and information gathering rather than unstructured conversations that might miss important information. The selection process also involves multiple perspectives and evaluation methods that provide comprehensive understanding of candidate capabilities and fit rather than just single interviewer impressions that might be incomplete. Step 4: Selling Top Candidates The selling step involves persuading top candidates to accept offers by understanding their motivations and concerns while positioning opportunities in ways that appeal to their career objectives and personal values. Effective selling begins during early interactions rather than just after decision to hire, building relationships and understanding candidate priorities throughout the hiring process. The book addresses how to compete for top talent by understanding what motivates high performers while positioning organizational opportunities as attractive career moves rather than just job changes. Selling also involves addressing candidate concerns and objections honestly while highlighting genuine advantages and opportunities that align with candidate interests and aspirations. The Who Interview Technique Smart and Street provide detailed guidance for conducting Who Interviews that systematically explore candidate career progression, accomplishments, and learning from setbacks while gathering information that predicts future performance. The Who Interview uses structured questions that explore specific experiences and outcomes rather than hypothetical scenarios that might not reflect actual capability or decision-making patterns. This interview technique reveals patterns of performance, learning, and growth that indicate how candidates might perform in new situations while identifying potential red flags or concerns. The approach also helps candidates understand the thorough evaluation process while demonstrating organizational commitment to hiring excellence that often appeals to high-quality candidates. Reference Checking That Reveals Truth The book extensively covers reference checking techniques that gather honest insights about candidate performance and working relationships rather than just perfunctory confirmations that don't provide useful information. Effective reference checking involves systematic approaches to identifying and contacting former supervisors while asking specific questions that reveal actual performance patterns and working relationships. The approach includes techniques for encouraging honest feedback from references who might be reluctant to share negative information while building comprehensive understanding of candidate capabilities. Reference checking also validates interview findings while gathering additional insights that interviews cannot provide about long-term performance patterns and working relationships. Building Hiring Capability The book addresses how to build organizational hiring capability through training, process development, and performance measurement that creates systematic excellence in people decisions rather than just individual hiring success. Building capability involves training hiring managers in A Method techniques while creating systems and processes that support consistent application across the organization. The approach also includes measuring hiring effectiveness through performance tracking and continuous improvement that builds organizational learning about what works in specific contexts and roles. Hiring capability development recognizes that systematic hiring requires organizational commitment and investment rather than just individual manager skills or effort. Common Hiring Mistakes to Avoid Smart and Street identify common hiring mistakes including the Art Critic (focusing on irrelevant factors), the Sponge (failing to evaluate systematically), the Prosecutor (creating adversarial interviews), and others that reduce hiring effectiveness. Understanding these mistakes helps hiring managers recognize problematic patterns while developing more effective approaches that focus on relevant information and create positive candidate experiences. The book also addresses how organizational pressures and time constraints can lead to shortcuts that reduce hiring effectiveness while providing strategies for maintaining systematic approaches even under pressure. Measuring Hiring Success The book provides frameworks for measuring hiring effectiveness through performance tracking, retention analysis, and continuous improvement that builds organizational learning about hiring success factors. Measurement includes both short-term indicators like time-to-fill and candidate satisfaction and long-term measures like performance ratings and retention that reflect actual hiring quality. Effective measurement enables continuous improvement in hiring approaches while building evidence about what works in specific organizational contexts and roles. Technology and Hiring Innovation Smart and Street address how technology can support systematic hiring while avoiding over-reliance on tools that might reduce human judgment and relationship building that remain essential for hiring success. Technology applications include candidate tracking, assessment tools, and communication systems that improve efficiency while maintaining focus on human factors that determine hiring success. The book emphasizes that technology should support rather than replace systematic evaluation and relationship building that enable identification and attraction of top performers. This comprehensive approach enables organizations to dramatically improve hiring success rates while building competitive advantage through systematic excellence in the most important business decision - who to hire.
Hiring Is the Most Important Business Decision People decisions affect organizational performance more than strategy, operations, or financial management. Getting hiring right multiplies all other capabilities while mistakes create lasting problems. Systematic Process Beats Gut Instinct The A Method provides systematic evaluation including scorecards, sourcing, structured interviews, and reference checking that reveals actual capability better than informal processes. Scorecards Define Success Before Hiring Effective hiring starts with clear definition of outcomes, competencies, and cultural fit requirements rather than job descriptions that focus on activities rather than results. Best Candidates Aren't Always Looking Top performers often aren't actively job searching, requiring proactive sourcing strategies to identify and attract high-quality candidates rather than just posting positions. Structured Interviews Predict Performance Systematic interview processes that explore specific experiences and outcomes provide better predictive validity than unstructured conversations that might miss crucial information. Reference Checking Validates Findings Thorough reference checking with former supervisors provides crucial insights about actual performance and working relationships that interviews cannot fully assess.
Immediate Implementation (Week 1-4) • Create detailed scorecards for open positions that define specific outcomes, required competencies, and cultural fit criteria rather than just generic job descriptions focused on activities. • Develop systematic sourcing strategies including networking, referrals, and proactive research to identify high-quality candidates rather than just posting jobs and waiting for applications. • Begin implementing structured interview processes that systematically evaluate candidates against scorecard criteria while gathering information that predicts actual job performance. Skill Development (Month 2-3) • Master Who Interview techniques that explore candidate career progression, accomplishments, and learning from setbacks while revealing performance patterns and decision-making capabilities. • Build reference checking skills that gather honest insights from former supervisors about actual performance and working relationships rather than just perfunctory confirmations. • Develop selling capabilities that understand candidate motivations while positioning opportunities in ways that appeal to their career objectives and personal values. Advanced Integration (3+ Months) • Build organizational hiring capability through training, process development, and performance measurement that creates systematic excellence in people decisions across all hiring managers. • Create measurement systems that track hiring effectiveness through performance tracking, retention analysis, and continuous improvement rather than just time-to-fill metrics. • Establish long-term talent pipelines and relationships that enable proactive hiring rather than just reactive responses to immediate needs when positions become vacant.
Based on Extensive Research and Practice The A Method works because it synthesizes research on hiring effectiveness with practical consulting experience rather than just theoretical frameworks that might not address real hiring challenges. Addresses Root Causes of Hiring Failure The framework succeeds because it systematically addresses common hiring failures including unclear criteria, limited candidate pools, ineffective interviews, and inability to attract top talent. Provides Measurable and Improvable Process The approach works because it offers specific steps and techniques that can be measured and continuously improved rather than just hoping hiring will improve through experience alone. Focuses on Performance Prediction The methodology succeeds because it emphasizes gathering information that actually predicts job performance rather than just interview performance or irrelevant factors that don't correlate with success.